What Can the 2024 Election Teach us About Storytelling in Marketing?
Even the most well-thought-out strategies may not resonate unless they are packaged in a compelling story.
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Recent Posts
Don’t Boil the Ocean: 3 Reasons Targeted Marketing Campaigns Are Always Better
This week I got to witness one of those marketing light bulb moments that makes me love my job so much. And the lesson is too darn good...
5 Winning Marketing Strategies from the Paris 2024 Olympics You Can Use
Don’t overlook the power of sneak previews and countdowns for building excitement.
5 Marketing Lessons from Barbie the Movie
Unless you’ve been living under a rock, you’ve heard the hype. Barbie swooped into theaters July 21, 2023 and in two short weeks has...
10 Email Marketing Best Practices for B2B Businesses
In this blog you will learn the 10 best practices for sending successful B2B marketing emails.
The Future of B2B Marketing: Trends to Watch
Marketing is a discipline known for evolving at a rapid pace, and if you don’t keep up, you will quickly find your business missing out....
Free and Low-Cost Tools for Marketers on a Budget
Learn about the free and low-cost tools that can assist Marketers to be more productive and creative.
6 Simple Steps for Building Your 2023 Marketing Plan
The year is almost over and it’s time to start thinking about 2023. Building your marketing plan can seem like an overwhelming process,...
10 Things Non-marketers Hate about Marketing
My husband likes to tease me about being a Marketer. It goes something like this. We're watching Hulu and a screen flashes up requiring...
5 Start-up Lessons from the Elizabeth Holmes Trial
On November 18, 2022, Elizabeth Holmes learned her fate. The disgraced Founder and former CEO of now-defunct biotech start-up Theranos...
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